Your Partner in Hospitality Excellence

Consultancy, recruitment, HR, compliance, and training – all under one trusted group.

Welcome to The Fresh Group

Since 2004, we’ve been proud to stand alongside the UK’s hospitality industry, helping businesses thrive through expertise, partnership, and integrity.

What began in Cheltenham with a passion for creating memorable events has evolved into a group of specialist divisions supporting every corner of the sector – from recruitment and HR to compliance, consultancy, and training.

Our goal is simple: to make running a hospitality business easier, smarter, and more rewarding.

At The Fresh Group, we don’t just offer services – we build relationships that last, empowering teams and venues to deliver experiences guests never forget.

Joseph-James Picknell, Managing Director

How We Support the Hospitality Industry

Fresh Talent

Recruitment and staffing solutions that connect outstanding hospitality professionals with exceptional venues.

Fresh HR

Comprehensive HR management, payroll, and legal support tailored for the hospitality sector.

Fresh Consulting

Expert consultancy helping owners and operators define, deliver, and grow their business with clarity.

Fresh Compliance

Keeping your people, premises, and policies safe, legal, and fully compliant.

Fresh Academy

Accredited online and in-person training designed to empower teams and improve performance.

Why Businesses Choose Us

We live and breathe hospitality.
Every service is built around your goals, not ours.
Our teams combine real-world experience with modern insight.
One partnership gives you access to five expert divisions.
We’re approachable, accountable, and here when you need us.

Trusted By

Whether you’re an independent venue or a multi-site group, we can support your staffing needs.

Client Highlights

Bovey Castle

Bovey Castle is a luxury 5-star resort on Dartmoor, renowned for exceptional guest experiences. We support their team with high-quality hospitality staff who uphold the standards their guests expect, ensuring every stay feels seamless and unforgettable.

OMG Group

OMG Group leads the way in fast-paced night-time hospitality. Our staffing, compliance, and consultancy services help them keep standards high, stay agile, and deliver outstanding guest experiences across their venues.